Tik Tok: A Guide For The Latest Social Media Craze

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If you haven’t heard of the app “Tik Tok” yet, we can assume you’re over the age of eighteen. Gen Z has claimed ownership of the app, with over 500 million users in just 8 months. By the end of 2018 It even surpassed Facebook, YouTube, Instagram and Snapchat downloads.

What is it?

The best way to describe Tik Tok is a creative platform where users can create ANYTHING into a video short story. It’s a blank canvas for creativity and fun. There are filters, ability to add sounds and noises, duets, music, challenges and more. It’s a social network for sharing user-generated videos of mainly people lip-syncing, singing, dancing, talking, or creating creative content. Challenges are a huge part as well, which tie all users together. It’s also a social network where you go share a post without any judgment - the “weirder” the better.

Confused? That is okay. Here are five videos of amazing Tik Tok usage.











Is it going to be a big deal?

YES! In fact, its parent company ByteDance passed Uber as the world’s most valuable startup, at a valuation of more than $75 billion. So yeah, it’s kind of a big deal. Is it the future of social media? Only time will tell, but our opinion is, yes.

Is it safe?

Every social media platform has its safety issues. TikTok doesn’t allow you to search certain keywords and has a ‘For Parents’ section on its website. It reads:

“What is TikTok?

TikTok is a destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos.

Who is TikTok intended for?

TikTok is intended for users age 13 and over. Please do not allow a child under the age of 13 to use the app.

If we become aware of content that sexually exploits, targets, or endangers children, we may alert law enforcement or report cases, as appropriate.”

There are also disclosures on some videos that warn users to not try the activity on their own.

However, on April 15, the court is considering whether the Central Government should enact a law similar to the Children Online Privacy Protection Act in the US. While the official court order is not yet publicly available, the order directs the government to do the following: prohibit download of the TikTok app and television telecasts of TikTok videos.

Reports state that TikTok are unsafe for children as the apps violate children’s privacy, makes it easier for sexual predators to contact children, and promotes the distribution. TikTok is doing all it can to ensure safety and is adding more restrictions to the app.

TikTok has partnered with not-for-profit organization Internet Matters to show its commitment to internet safety.

Children who use it should be supervised.

Is it easy?

Just like any social media platform, it’s easier for some than others. However, TikTok gives you reasons and prompts, making it pretty easy. It’s also a much more interactive platform, making it a more care-free environment with no limitations on posting.

How do I sign up?

Users sign up with an email address, Facebook, Instagram or phone number. When you’re logged in, you can search popular categories, creators, and hashtags. You can connect to people through your phone contacts or social media followers.

What’s this duet thing it has going on?

TikTok allows two users who aren't in the same location to perform and share a duet. Both users must follow each other to make it work. One user creates and posts a video, and then a mutual follower can tap the "..." icon at the bottom right of the video and select "start duet now!" The second user can then lip-synch along with the first person, either swapping back and forth or in a split screen.

Okay - but what’s the algorithm like?

We know we all hate Instagram and Facebook’s algorithms - so what’s the catch with Tik Tok? TikTok uses an algorithm based on user experience and observation. It’s like your Netflix homepage that speaks directly to you based off things you have watched.

READ MORE: How Social Algorithms Are Making Video Marketing a Must

The “For You” feed never runs out and is all based on what you watch, and is constantly learning from you.

How can I use it at my events?

The first way you can use TikTok for an event is by establishing an event hashtag. With that, you can create your own event challenges and encourage your attendees to join in. The best part about this social platform? It is super engaging! Audiences have no problem getting involved. Create your own challenge or have everyone join in an existing challenge. It’s much more entertaining than simply taking a photo or Instagram story.

You can even go as far as having a duet challenge, where your attendees team up with one another and create a duet. Another way to use it is by asking  attendees to send their best dance routines or best dance to a specific challenge (see above examples).

By using Tik Tok, you create instant FOMO for your event. Who would want to miss out on a duet challenge or a creative and easy video contest? Above all, it gives you content for all your channels. Place a compiled version on YouTube or share over the next weeks for ongoing content for audiences on your social platforms to see. 

Tik Tok opens up doors for fun ways to include your attendees and get everyone laughing and involved.

Where do I find it?

You can find Tik Tok in your app store.

Still don’t get it? Don’t worry, you’re not alone - but you’ll get the hang of it, we promise.


Ready to dive deeper? Read how event video marketing is changing in 2019!

Phoebe Amarante