Video Marketing

Your Video Marketing Strategy Drives Value | Soliman Productions

How To Create A Video Marketing Strategy That Can Drive Value

Video content is now recognized as an integral part of any digital marketing strategy. It’s a lot harder than simply getting approvals, budgets and content ideas in place though. How you reach your target audience, capture attention and convert prospects is what matters.

Here are a few ideas from the team at Soliman Productions, based on our extensive experience with customers across DC, on what you can do to make your video marketing strategy competent, affordable and successful.

  1. Define your goals: What sort of video do you want to create? An educational one? One that is entertaining as well as practical? One that talks about your brand’s story? What do you want your audience takeaway to be?
  2. Put together an outline: What is the scope of your video production work? Will these videos be used internally or externally? Do you want individual videos for specific products, departments or functions? These ‘content pillars’ become an integral part of your video marketing plan, and help define what kind of videos tell these stories best.
  3. Assign responsibilities: An in-house videographer may be able to accomplish a number of things, but it makes sense to get an experienced professional when it comes to something as crucial as brand identity. Video marketing budgets should also acknowledge that a successful plan outlines responsibilities for concepts, scripts, approvals, logistics, and distribution.
  4. Hosting your content: So your videos are ready. Will they be hosted on your company website or a public distribution channel like YouTube? Your decision has a direct impact on conversions, SEO-optimization and search rankings.
  5. Measure performance: There’s no point creating a video if you have no KPIs in place for measuring its impact on your site and business. Video is extremely easy to measure, which is a great thing because it can define how successful your video marketing plan is on the basis of metrics that can track every aspect of its performance. Attention spans, drop-off rates, click through rates and total consumption are all effective measurement tools.

There are a number of things to focus on while creating a video marketing strategy, and every aspect of it can boost business growth if deployed well. For more information on video production and video marketing in DC, contact the team at Soliman Productions and find out how we can help you create videos that work to your company’s advantage.

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5 Good Reasons Your DC Organization Should Do More Video Messaging from Its Headquarters

Video production in DC can be a great way to showcase your DC headquarters!  Video messaging directly from your HQ is a highly effective form of outreach, and it’s now more affordable than ever.  Regardless of a company’s size or budget, video production in DC is a cost-effective and highly effective messaging tool.

If you haven’t thought about the advantages of professional video messaging, here are some points to consider.

Five Reasons Video Production in DC Makes Sense for Your Corporate Outreach

1 – Create a new level of comfort among your member/client base.

Trends in corporate relations change, and right now, buyers want companies which seem approachable.  By making your brand -and your headquarters- more directly accessible via video, you’ll increase your level of perceived transparency and help draw in those who dislike “faceless” corporate entities. 

2 – Send out messages in a timelier manner.

Video production doesn’t have to take a lot of time!  In many cases, a single afternoon’s filming and a weekend of post-production are all that’s needed to produce a high-quality and compelling video.  You can stay on top of your outreach, while still embracing the most attractive of messaging tools.

3 – Increase your brand’s mindshare.

Videos are huge right now.  There’s no more singularly effective way to get your message out to people and have people then share that message with others.  Professional video is a great way to increase mindshare with both existing customers and newfound leads.

4 – Add more value for your members/customers.

A video isn’t just informative – in the right hands, it can be seen as a value-added service.  People fundamentally enjoy watching videos, when they’re well-made and entertaining.  A professional production company can create video products your clients or leads will legitimately like and want to watch, adding to your perceived value.

5 – Generate revenue through use and reuse. 

The other great thing about video is how flexible it is, particularly modern digital video.  Clips can be dropped into other corporate videos.  Still, pictures and audio can be cut out and repurposed, adding marketing value every time.  Plus, there’s the sharing potential.  A video which “goes viral” can be a gigantic income-bringer.  

Soliman Productions

Soliman Productions is a top professional production company with long experience in both photography and video.  Contact us today to learn more about how we can bring you great ROI for your video spend.

6 Questions to Ask a Video Marketing Production Company

Six Vital Questions to Ask a Video Marketing Production Company Before You Hire Them

Video marketing is a powerful outreach tool, and thanks to continuing advances in technology, it’s more affordable than ever to hire a video production company.  However, not every video marketing outfit is the same, and there are some pitfalls one needs to avoid, to ensure they get the most from their investment.

These are six questions our Soliman Productions team strongly suggest you ask before hiring a professional videographer.

Six Questions to Ask Before You Hire That Video Marketer

1 – Is there a single project manager?

Even in video production, sub-contracting is rampant.  You don’t want to be in a situation where you have multiple points of contact or conflicting ideas for how to handle the filming.  You want a production company that gives you a single project manager you can interface with directly for all concerns.

2 – How will the final video align with our brand image?

This is important.  Where there are cameras, there are prima donnas – and even videographers-for-hire can be unwilling to give up artistic control.  Be certain they’ll be willing to take your direction when it comes to the brand image.

3 – Do I have full rights to the raw video?

The answer to this should always be yes.  Otherwise, the production company might try to reuse “cut” footage from your shoot in other videos, without your knowledge or permission.  If they shoot it, you should own it.

4 – How do you gather information to put the video together?

There can be a lot of leeway here, depending on their approach versus how much access you want them to have to other parts of your company.  There’s no single right answer; just be certain their methods of information-gathering, line up with your expectations and business interests.

5 –  What is the revision process?

In other words, how will they handle aspects such as editing and adding a voice-over?  You definitely want to be part of this process, otherwise, it’s another situation where you just want to make sure that you and they are on the same page.

6 – Will you help me distribute/market the final product?

All-in-one video marketing production companies can often help you with distribution and have outlets they can put you in contact with.  This can often be a big help and a cost-saving measure, if it’s a service you need.

Do you have more questions?

Contact Soliman Productions for the answers!

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