Video marketing is a powerful outreach tool, and thanks to continuing advances in technology, it’s more affordable than ever to hire a video production company. However, not every video marketing outfit is the same, and there are some pitfalls one needs to avoid, to ensure they get the most from their investment.
These are six questions our Soliman Productions team strongly suggest you ask before hiring a professional videographer.
Six Questions to Ask Before You Hire That Video Marketer
1 – Is there a single project manager?
Even in video production, sub-contracting is rampant. You don’t want to be in a situation where you have multiple points of contact or conflicting ideas for how to handle the filming. You want a production company that gives you a single project manager you can interface with directly for all concerns.
2 – How will the final video align with our brand image?
This is important. Where there are cameras, there are prima donnas – and even videographers-for-hire can be unwilling to give up artistic control. Be certain they’ll be willing to take your direction when it comes to the brand image.
3 – Do I have full rights to the raw video?
The answer to this should always be yes. Otherwise, the production company might try to reuse “cut” footage from your shoot in other videos, without your knowledge or permission. If they shoot it, you should own it.
4 – How do you gather information to put the video together?
There can be a lot of leeway here, depending on their approach versus how much access you want them to have to other parts of your company. There’s no single right answer; just be certain their methods of information-gathering, line up with your expectations and business interests.
5 – What is the revision process?
In other words, how will they handle aspects such as editing and adding a voice-over? You definitely want to be part of this process, otherwise, it’s another situation where you just want to make sure that you and they are on the same page.
6 – Will you help me distribute/market the final product?
All-in-one video marketing production companies can often help you with distribution and have outlets they can put you in contact with. This can often be a big help and a cost-saving measure, if it’s a service you need.
Do you have more questions? Contact Soliman Productions for the answers!