Video Marketing

How Event Video Marketing Is Changing in 2019

Video marketing strategies are no longer options for businesses – especially those in the events industry. Video marketing is an essential that should be a part of every big or small marketing plan. When it comes to video strategy for social media, it’s easy to get frustrated with the ever-changing trends and guidelines – and of course, the dreaded algorithms. But that doesn’t mean that you can brush it aside, in fact, you have to always be on when it comes to video for social.

Here are three trends dominating the rest of the year to incorporate in your video marketing strategy.

Fair and square:

Remember the days when horizontal was the layout for video? Not any more! Square formats are taking over, due to it taking up 78% more space in mobile feeds. But it’s not just square productions that are dominating. You’ll be seeing more and more vertical footage due to Instagram Stories becoming more popular. These are especially popular for behind-the-scenes footage and interviews with keynote speakers at events. Our productions team makes sure you have multiple shots available in all sizes, so videos are utilized and hit the mark on all your social needs.

Short Cuts Will Be Accepted:

Influenced by Instagram stories, shorter video versus longer video are quickly becoming popular. People are enjoying seeing the story told in micro-moments over long productions. Soliman Productions uses shot lists and tells your story in a quick yet qualitative manner to gain more and longer engagement with your audience. We also make sure that your event recap videos instantly captures viewers and keeps their attention from beginning to end.

Digital Advertising Is Dominating The Event Industry:

According to EventBrite, video around a live event increases “brand favorability” by 63%, and 80% of marketers feel good about the ROI of video ads posted on social media. Having a production team on site ensures that all your story is captured for social and marketing, so your goals are met and exceeded. It also helps you stay on top of your competitors and maintain brand loyalty and awareness.

Video marketing is only going to continue to change at a speed of light pace, but it doesn’t have to be painful. Adding us to your team can ease the stress of capturing event video marketing. Social platforms are now the way to advertise and market, and while it can be frustrating to keep up on trends, it’s only going to get better at as a way to get your company out there. Let us incorporate these trends at your next event.

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How Ariana Grande Won Video Marketing

Ariana Grande is taking 2019 by storm. But it’s not just her music that is making waves. It’s her genius marketing.

Her video, “Thank U Next,” hit sky high views on YouTube, setting the record for the most views in the first 24 hours of release. Since then, she’s released more videos, all with the same success. So how did this pop star bring back the popularity of watching music videos, similarly to those who grew up on MTV experienced? The answer all lied in her video with a vision.

For “Thank U, Next” she treated the video as a live event with a story plot, creating content leading up to the release, and well after. She made teasers using clips, creating massive social engagement. These teasers alone built high anticipation and created waves of word-of-mouth marketing.

Whether you like the singer or not, she created massive FOMO, and left everyone not wanting to be the one that didn’t see the video. After the release of “Thank U, Next,” Grande didn’t let the video content die. She featured “bonus” assets, to continue to tell her story.

The songstress’ strategy proves how important it is to storytell the live event. It also shows with the right type of angle, you can easily get the audience involved in your marketing, leading to authenticity and a personal connection between your consumer and brand.

Here are five main takeaways you can learn from Ariana Grande’s video marketing.

You must storytell with the vision.

We know how important your vision is, and Grande’s team must have worked just as hard as Soliman Productions do to make her ideas come true. We help you bring your story to life, just as Grande did, to meaningfully engage with your audience. Having a narrative of your vision is the first step, and essential when it comes to marketing and getting the proper video content for your needs.

You must have a start, middle and ending.

We pay attention to the complete story arc when working with you. From script writing, show flow, pre-produced content, on-site video and photography, content capture, live streaming and more, we make sure to tell your story using strong visuals as Grande’s team did. Ariana’s crew began their story on Instagram, sharing that the song reached platinum, and the fans would get a video soon to celebrate. From beginning to end, Soliman Productions makes sure you’re getting the most out of what we capture for you, ensuring your full story is told.

You must get personal.

What can set you apart from your competitors? Content that showcases your brand, its personality and the people behind it. The singer incorporated personal pieces of content throughout each delivery, giving people an inside look. Today, even major CEO’s are sharing more of their personal stories. An essential part of our collaboration with you is to ensure we capture your personality and people in a unique manner to showcase the human side of your event or your company.

You can’t forget to recycle.

You don’t need to let good video content die after it is used. Repurpose it, to increase reach and engagement, drive more traffic, boost SEO, and increase leads. Grande is still using repurposed content in order to keep momentum. When creating your vision and story, we make sure it’s the most meaningful and engaging content so it can be repurposed throughout the year.

You must think of social media.

We know for all content we capture, we need to think of the social media audience and the viral possibilities. While you may not rely as heavily on social as Grande did, it’s important to think of ways video can translate to your social media presence. From making sure you have behind the scenes content, to creating Instagram story-friendly sizes, Soliman Productions makes sure your video strategy considers not just one, but all your marketing channels. If you’re ready to take control of the algorithm and have the best quality video content, give us a call or drop us a line.

How Social Algorithms Are Making Video Marketing A Must

Raise your hand if you have been personally victimized by social media algorithms.

Algorithms have been shaking up the social world, and forcing companies all over the world to find different ways to market and keep up with them. One thing you need to compete with the algorithm is eye-popping and scroll-stopping content. How do you do that? Videos. It is no longer an option to have videos on your feed – it’s essential. If you don’t have a video production team or a video marketing strategy, you’re already behind the pack or curve – your choice.

According to Wyzowl:

94% of video marketers say video has helped increase user understanding of their product or service.

84% of marketers say video has helped them increase traffic to their website.

81% of marketers say video has helped them generate leads.

80% of marketers say video has increased dwell time on their website.

41% of marketers say that video has helped them reduce support calls.

While all forms of video marketing are important. It’s especially important when it comes to Instagram and Facebook, due to algorithms.

Instagram’s algorithm is all about engagement and visual content. Instagram videos allow auto plays in your feed for followers, making them stop and spend longer on your post in order to view the video. While Instagram doesn’t admit that video makes your post higher on the algorithm, the latest growth of Instagram TV (IGTV)  proves they are pushing video production. If you have yet to learn what IGTV is, it’s the latest Instagram feature and app for sharing and viewing video. It’s similar to Instagram Stories, but you are able to upload longer videos and they do not vanish.Think YouTube, but on Instagram’s app.

That means Instagram stories and IGTV are just as important. The more engagement you have total, the more likely your followers are to see your post, because the algorithm pushes it to the top of your feed. Creating interesting Instagram stories increases followers to engage with you more, and IGTV allows them to stay connected through longer video. Instagram Live generates notifications to followers, placing yourself automatically to the top of your followers’ stories feed. All are needed in order to have a successful video marketing plan for social media.

Engagement is also measured by “saved” posts, as well as the number of direct messages sent (who knew!?).  If you have a compelling video, it’s more likely that people will save it or send DM’s to their friends so they can see it. All of these make a difference on your algorithm.

Of 51 percent of marketers who have used Instagram video, 88 percent found it to be an effective strategy. Much of this has to do with the algorithm.

When it comes to Facebook content, video is the most important form. Videos receive 59% more engagement than other posts, according to BuzzSumo, and outperform photo posts by 73%. The studied showed that 70% of your Facebook content should be videos! Just like Instagram, comments, reactions and shares are all important. To sum it up, your posts are rarely seen on Facebook if they aren’t video!

To recap, engagement is key for the algorithm, and engagement is highest through video content. Video is paving the way for social media, and without it, you’re off the path. Whether it’s an event, how-to, or promotional video, Soliman Productions is here to help you, give us a call to discuss how to get your post in front of your target audience.

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5 Good Reasons Your DC Organization Should Do More Video Messaging from Its Headquarters

Video production in DC can be a great way to showcase your DC headquarters!  Video messaging directly from your HQ is a highly effective form of outreach, and it’s now more affordable than ever.  Regardless of a company’s size or budget, video production in DC is a cost-effective and highly effective messaging tool.

If you haven’t thought about the advantages of professional video messaging, here are some points to consider.

Five Reasons Video Production in DC Makes Sense for Your Corporate Outreach

1 – Create a new level of comfort among your member/client base.

Trends in corporate relations change, and right now, buyers want companies which seem approachable.  By making your brand -and your headquarters- more directly accessible via video, you’ll increase your level of perceived transparency and help draw in those who dislike “faceless” corporate entities. 

2 – Send out messages in a timelier manner.

Video production doesn’t have to take a lot of time!  In many cases, a single afternoon’s filming and a weekend of post-production are all that’s needed to produce a high-quality and compelling video.  You can stay on top of your outreach, while still embracing the most attractive of messaging tools.

3 – Increase your brand’s mindshare.

Videos are huge right now.  There’s no more singularly effective way to get your message out to people and have people then share that message with others.  Professional video is a great way to increase mindshare with both existing customers and newfound leads.

4 – Add more value for your members/customers.

A video isn’t just informative – in the right hands, it can be seen as a value-added service.  People fundamentally enjoy watching videos, when they’re well-made and entertaining.  A professional production company can create video products your clients or leads will legitimately like and want to watch, adding to your perceived value.

5 – Generate revenue through use and reuse. 

The other great thing about video is how flexible it is, particularly modern digital video.  Clips can be dropped into other corporate videos.  Still, pictures and audio can be cut out and repurposed, adding marketing value every time.  Plus, there’s the sharing potential.  A video which “goes viral” can be a gigantic income-bringer.  

Soliman Productions

Soliman Productions is a top professional production company with long experience in both photography and video.  Contact us today to learn more about how we can bring you great ROI for your video spend.

6 Questions to Ask a Video Marketing Production Company

Six Vital Questions to Ask a Video Marketing Production Company Before You Hire Them

Video marketing is a powerful outreach tool, and thanks to continuing advances in technology, it’s more affordable than ever to hire a video production company.  However, not every video marketing outfit is the same, and there are some pitfalls one needs to avoid, to ensure they get the most from their investment.

These are six questions our Soliman Productions team strongly suggest you ask before hiring a professional videographer.

Six Questions to Ask Before You Hire That Video Marketer

1 – Is there a single project manager?

Even in video production, sub-contracting is rampant.  You don’t want to be in a situation where you have multiple points of contact or conflicting ideas for how to handle the filming.  You want a production company that gives you a single project manager you can interface with directly for all concerns.

2 – How will the final video align with our brand image?

This is important.  Where there are cameras, there are prima donnas – and even videographers-for-hire can be unwilling to give up artistic control.  Be certain they’ll be willing to take your direction when it comes to the brand image.

3 – Do I have full rights to the raw video?

The answer to this should always be yes.  Otherwise, the production company might try to reuse “cut” footage from your shoot in other videos, without your knowledge or permission.  If they shoot it, you should own it.

4 – How do you gather information to put the video together?

There can be a lot of leeway here, depending on their approach versus how much access you want them to have to other parts of your company.  There’s no single right answer; just be certain their methods of information-gathering, line up with your expectations and business interests.

5 –  What is the revision process?

In other words, how will they handle aspects such as editing and adding a voice-over?  You definitely want to be part of this process, otherwise, it’s another situation where you just want to make sure that you and they are on the same page.

6 – Will you help me distribute/market the final product?

All-in-one video marketing production companies can often help you with distribution and have outlets they can put you in contact with.  This can often be a big help and a cost-saving measure, if it’s a service you need.

Do you have more questions?

Contact Soliman Productions for the answers!

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